Impact of Organised Retail On Unorganised Retail

Effect of Organized Retail On Unorganized Retail Dynamic The upset in Indian retail industry has brought many far reaching developments and furthermore opened entryway for some Indian just as remote players. In Indian situation there is consistently a steady conflict among difficulties and openings yet risks favors those organizations that are attempting to build up themselves. As each coin has two faces correspondingly it additionally has a few advantages and disadvantages. In India about 96% of retail advertises comprise of chaotic retail players, for example, kirana stores. Because of ideal segment conditions, for example, changing way of life of Indian buyers and government strategies give tremendous chances to Indian corporate houses just as outside players. On the off chance that we contrast today’s situation and prior we found that around then the cost and the conveyance mode is very surprising .at present the business sectors and their procedures are progressively adaptable in all angles. The new Snow-white commercial centers have begun to supplant the customary bazaar †sort of predominated small corner kirana shop. India has most elevated shop thickness on the planet. It has more than 1.5crores retail shop along these lines giving second most elevated work after horticulture. It utilizes 7% of absolute workforce and contributing over 10% of India’s GDP.But have we at any point imagined that what by the passage of enormous retailers what will be happened to those chaotic retail kirana stores which comprise 96% of it? It might not have a quick impact yet in since quite a while ago run it may influence the little kirana stores and along these lines numerous individuals would free there work , numerous families could get influenced subsequently in since a long time ago run we ought not overlook this issue . The principle motivation behind this report to examine the effect of sorted out retail on the little kirana stores and to discover: How kirana stores can continue themselves in since a long time ago run? How they will adapt in the opposition from sorted out retail players? Are the means taken by government enough for their shields? This paper talks about the different difficulties looked by both composed just as kirana stores in Delhi NCR and how both can support in harmony absent really any influencing every others. Presentation Retailing can be characterized as the offer of products or product, from a fixed area, for example, a retail chain or booth, in little or individual parts for direct utilization by the purchaser. Retailing is an all around perceived business work which bargains making accessible wanted item in the ideal amount at the ideal time. This makes a period, spot and structure utility for the purchaser. The accomplishment of retailing is rely up upon the proficient gracefully chain and arrangement of product blend. A very much created flexibly chain lessens wastages and exchange cost along these lines diminishing the expense of inventories to be kept up by the makers and the merchants. A decrease in the expense of stock administration prompts a decrease in the last cost to the shopper. Retailing has been distinguished as a key hotspot for advancement of materials, handled nourishments, agrarian and green items. As of late because of certain segment and financial changes India retail area has taken another relax. It has made a ton of chances for large corporate houses like Tatas , Reliance and Bharti and so on just as for some outside players. As in present situation Indian retail is in early stage thusly it isn't a lot of influencing the little kirana stores however in since quite a while ago run its influence can be overlook. Without a doubt, unrest in retail is useful for Indian purchasers just as government as it will expand the expenses for example pay for government and customer will have increasingly decision. Comprehensively Indian retail part can be arranged into two sections: Sloppy retailing Sloppy retailing is portrayed by a twisted land showcase, poor foundation and wasteful upstream procedures, absence of present day innovation, insufficient subsidizing and nonappearance of gifted labor. In this way, there is a need to advance sorted out retailing. Composed Retailing Composed Retailing can be characterized as a type of retailing whereby clients can purchase products in a comparative buy condition across more than one physical area for verticals from food, basic food item, clothing, purchaser durables, gems, footwear, magnificence care, home dã ©cor, and books to music. In sorted out retailing an appropriate record is keep up by the legislature and retailers need to pay the duty to the administration. What is the danger for nearby sorted out stores? India has exceptionally divided retail industry. Today’s situation India, despite everything have of the conventional arrangements retailing .Today still neighborhood kirana shop, container, bidi shop, equipment Store, week after week hatts,convenience stores bazaars etc.It establish about 96% of retail showcase .About 12 million outlets working in nation and just 5% of them being bigger than 500 square feet in size. In India it is essential to comprehend what job it pays in lives of Indian residents from social just as financial planned. Retailing is presumably the essential type of Masked Unemployment In Our Country As we have stuffed horticulture division and deteriorating fabricating part and the low wages and difficult work in the two segments constrained numerous Indians to hop in administration segment. Here because of absence of chances it is nearly become a characteristic choice for a person to set up a little shop or store contingent on his money related condition .Thus retailer is conceived by situation not by decision. At last it gives occupation of in excess of 6 crores individuals where as composed retail gives work to approximately 7 lakhs people groups. So the arrangement makes ought to be cautious about these 6 crores people groups, whose employment may get in peril in future. Retail Industry Structure Worldwide Scenario Overall retail industry is one of the most drawing in industry being constrained by a bunch of amazing partnerships based principally in the U.S and Europe, to be specific, Wal-Mart, Tesco, Carrefour and Metro. Adjacent to these their are numerous others large MNC retailers however they have soaked in their nations of origin just and are searching for entering developing markets like India, China and Russia. As these players are infiltrating in these nations consequently giving a world class shopping experience to the buyers. Today customers become all the more requesting need world class items just as purchasing as well as an experiential shopping. Therefore move in shopper conduct in these developing markets drawing in world greatest players. Likewise the immersion in US retail advertise and other existing markets in created nations driving them to move in new market like India and china. Retailing in United States Retail Sector is the second biggest industry in U.S. both in number of foundations and number of workers. The U. S. retail industry creates $3.8 trillion in retail deals every year ($4.2 trillion if food administration deals are incorporated), that is roughly $11,993 per capita. Wal-Mart is the universes biggest retailer and the universes biggest organization with more than $312 billion (USD) in deals every year. Wal-Mart utilizes 1.3 million partners in the United States and more than 400,000 universally. The second biggest retailer on the planet is Frances Carrefour. Retail Trends in different Countries China had at first confined FDI in retailing to just joint endeavors at 49 percent outside holding and just at indicated areas subject to a roof on the quantity of stores. Malaysia, Indonesia, Thailand and Japan have implemented zoning limitations for uber retailers. There are negligible capital prerequisites for outside retailers in Sri Lanka. The Philippines has forced â€Å"sourcing† and correspondence prerequisites on outside retailers. In Japan, uber retailers must look for the perspectives and authorization of little neighborhood stores before opening another store. In the US, significant urban communities, for example, Los Angeles, California, Chicago and New York City have confined the opening of Wal-Mart stores inside city limits. France instituted the Raffairin Act that directs the development of hypermarkets bigger than 300 square feet. In Thailand, the legislature has set up a help finance for nearby retailers because of the effect of super retailers. Portion of Retail Market in world economy: Nation Complete Market ( bn US $) U.S 4030 Taiwan 40 Malaysia 20 Thailand 32 Indonesia 75 China 325 India 360 Indian Retail Scenario History Generally Indian Retail can be followed back from Weekly Markets, Melas, Village Fairs in Small towns and towns to Kirana stores, PDS outlets, Khadi Bhandaar, co-employable stores in urban communities. The rush of retail started with different material makes like Bombay Dyeing, Raymonds, S Kumar’s, and Grasim foraying into selling the item through their outlets what's more, rivalry among FMCG players driving the powers towards retailing. The development of retailing lead to a rise of different present day groups like shopping centers, Super-bazaars, Hyper-marts,Departmental Stores, Apparel Stores, and so forth taking into account significantly all divisions of society giving the terrifically significant 3Vs †Value, Variety and Volume. Retail Boom In India Indian Retail Sector is at its affectation point anticipating multifold development. The Retail Industry’s Size is by and by Rs 1, 44,253 crores out of which the composed area adds to a minor 4 percent Of the market size, genuinely commanded by dissipated, unregulated, chaotic players. Retail area is relied upon to develop couple to the GDP development rate. This division is scheduled to be the greatest supporter of GDP of around 10 percent and has promisingly created ~8 percent work in India, which is moving towards a bigger age of business openings in the occasions ahead. Eventual fate Of Organized Retailing In India Due to the urban-country isolate, composed retail will develop in the metros and enormous urban communities, trailed by semi-urban and rustic territories. Along these lines

Popular Culture Essay Essay

In spite of the fact that there are a few pieces of mainstream society that make it into high culture, mainstream society is transient; it portrays the lifestyle, mentalities, and interests of for the most part more youthful individuals. These perspectives generally change as they age and increase genuine experience. This paper will cover culture, mainstream society, three significant patterns in well known American culture and how famous American culture influences individual dynamic. Culture is the unified structure of social getting, confidence, and direct that relies on the capacity to look for information and spread it to people in the future. It is likewise the normal standards, aggregate traditions, and quantifiable characteristics of ethnic, strict, or a network. (Oxford English Dictionary, 2012) â€Å"The soul takes nothing with her to the following scene yet her training and her culture.† (Plato, 2012) Popular social is the comprehension and activities of a specific arrangement of individuals in a specific time. It is likewise TV programs (like Reality TV) or attractive merchandise (like hanging pants, larger than average shirts, caps intended to be worn in reverse, and so forth.) made for, or focused at specific arrangement of individuals. (Oxford English Dictionary, 2012) In this student’s assessment mainstream society travels every which way and just characterizes a period not its kin. Three significant patterns in today’s society are an advanced society, sexual unequivocality, and a general absence of moral duty. Americans live in a computerized society that depends on innovation more than individual connections. We do a lot of shopping and buying on the web and have become a general public where the hotter it is the better. Nearly everything on TV, in magazines, and even our music have become pervaded with sexual suggestions and allusions. At long last, we have a problem with the absence of moral duty in our nation; as of late there have been a few claims against drive-thru eateries for making individuals fat. Americans need to acknowledge obligation regarding our own activities; it was not the drive-through joints that made us fat, rather it was our choice to eat there that did. Well known American culture influences individual dynamic different ways, regardless of whether it is the sort of food we purchase, the music we tune in to, hardware we buy, and even the individuals we date. In this student’s supposition the Internet is the absolute most persuasive mainstream society influencer within recent memory. We use it for everything from dating, shopping, investigating, examining, voyaging, unwinding, thus considerably more. Well known cultureâ affects us in pretty much every choice we make. In spite of the fact that there are a few pieces of mainstream society that makes it into high culture, mainstream society is transient. This article secured culture, mainstream society, three significant patterns in well known American culture and how famous American culture influences individual dynamic. â€Å"Culture is made of everything that empowers man to keep up, upgrade or change without debilitating it, the perfect picture of himself that it has inherited.† (Malraux, 2001) References Malraux, A. (2001, May 2). UCL †Discours recteur Marcel Crochet. Recovered from http://sites.uclouvain.be/actualites/dhc2001/drecteur.html Oxford English Dictionary. (2012, June). Recovered from http://www.oed.com.ezproxy.apollolibrary.com/see/Entry/45746?rskey=BftxmA&result=1&isAdvanced=false#eid Plato. (2012, June 4). Here, There, and Everywhere. Recovered from http://www.psychologytoday.com/blog/here-there-and-all over/201206/whats-after-30-cites life following death

Psychopathological disorders Essay Example

Psychopathological disarranges Essay Example Psychopathological scatters Essay Psychopathological scatters Essay Psychopathological disarranges are not as basic as different types of sicknesses. In this examination, I will take a gander at the idea of Dissociative character issue with uncommon investigation to the film Sybil.Dissociative personality issue is a state of mind where an individual experiencing it encounters at least two unique characters or characters. In every one of these characters, the individual generally has various examples of seeing data just as interfacing with the general condition. What's more, the turmoil includes irregular memory misfortune. This anomalous memory misfortune is normally alluded as intense Dissociative disorderINTRODUCTION:Psychopathology is a clinical or logical term that alludes to mental upsets or psychological maladjustments. In another specific situation, the term can be utilized to allude to the appearance of trademark practices and additionally encounters that are typically characteristic of mental disability or mental illnesses.In the setting of this paper, I will take a gander at one film and additionally book that have a mental topic. What's more, I will examine the plot just as the trademark highlights of the malady and how it is investigated or performed in the film/book.ANALYSIS: BOOK/MOVIE REVIEW:SYBILThe film Sybil dissects the live of an individual living with Dissociative Identity Disorder. The film rotates around the genuine existence of Shirley Ardell bricklayer. Shirley was conceived in 1923 and passed on in 1998. She was a mental patient, despite the fact that she was a business craftsman. Shirley’s life was reported in a book by the name Sybil and later it was made a film under the equivalent name.The book was composed by vegetation Schreiber and was distributed in 1973. The film by a similar name was adjusted in 1976. The book and film, so as to ensure mason’s security and character utilized the name Sybil Isabel Dorsett.The film featured sally field (Sybil Dorsett), Joanne Woodward (Doctor Corn elia Wilbur), brad Davis (Richard Loomis) among others. The film was coordinated by Daniel Petrie and was selected for the globe awards.The plot layout of the film uncovers the genuine story of an excellent young lady, Sybil Dorsett. Dorset’s kid hood childhood was so damaging, to a point that she grew in excess of twelve distinctive personalities.For motivations behind this paper I, will look break down the film and point out the key issues of Dissociative character issue (in the past different personality’s issue). In this investigation, I will likewise take a gander at the issue of whether the confusion truly exists or it is only a clinical creation.Shirley Mason was conceived and raised in Dodge Center, Minnesota. Inside the early long periods of the 1950s, she was an instructor and an understudy at Columbia University. Bricklayer had experienced for quite a while power outages and passionate breakdowns. After this extensive misery, she at long last entered psychot herapy under the direction of Doctor Cornelia B. Wilbur. Specialist Wilbur was a Freudian therapist. Shirley’s meetings under Wilbur are the center premise of the book and movie.SYBIL:The book and film made the suggestion that Shirley experienced the Dissociative character issue because of a few rates of sexual maltreatment from her mom whom shockingly is conjectured to have been experiencing schizophrenia. Schizophrenia lies on hub one on clinical disarranges. It is arranged in the field of schizophrenia and other insane disorders.Schizophrenia is a mental or clinical conclusion that depicts a psychological sickness that is typically portrayed by observation or articulation of reality disabilities. Much of the time, schizophrenia shows itself as aural mind flights, odd or suspicious hallucinations. It additionally shows itself as disarranged reasoning and discourse coordination issues. There are no research center tests that are as of now accessible to test for schizophrenia .Shirley’s guardians were Mr. Walter Mason and Martha Hageman Mason. Shirley under went treatment for a long time after which she was balanced to live in the general public. After the distribution of the book, Shirley moved to Lexington.COMPARISON WITH OTHER PSYCHOPATHOLOGICAL ILLNESSES:Mental issue change contingent upon the hour of analysis as well as the reason for the turmoil. This is the reason analytic frameworks like DSM are utilized so as to encourage the degree of correspondence between experts just as normalizing the rules for diagnosis.In this film Daniel Petrie takes us through genuine parts of character issue to their fullest. By presenting a blend of schizophrenia, endured by Sybil’s mother and the Dissociative character issue that Sybil suffered.In expansion to this Sally Field gives a magnificent honor winning execution when she plays as Sybil, an upset lady who is experiencing a various character issue. Since Sybil was living alone in a condo, she was tormented by various flashbacks and upsetting dreams of her difficult youth. Since she couldn't carry on with a typical life, Sybil met Doctor. Wilbur (Joanne Woodward).Dr Wilbur was a sort hearted specialist who wound up being very committed to help Sybil mend the injuries that were frequenting her. Dr Wilbur had the option to analyze the 16 distinct characters that Sybil was enduring from.CONCLUSION:The Dissociative personality issue, that Shirley is accepted to have experienced isn't normal. Notwithstanding this reality, issues emerged after the distribution of the book that in fact bricklayer never endured structure the turmoil; rather it was an arrangement among her and specialist Wilbur to seal a book deal.Although there are cases of sexual maltreatment these cases are somewhat difficult to check. Ongoing meetings with some of Shirley’s previous companions have uncovered that in fact she had a surprising connection with her mom. On the opposite side of the story in the event that for sure Shirley’s mother was in fact schizophrenic, this at that point convolutes issues further.On the other hand, Schizophrenia, as a psychological issue is extremely difficult to distinguish. This is on the grounds that not except if it is distinguished by individuals or the individual experiencing it tells about it, it can never be recognized. John Nash’s choice to manage the confusion, with the assistance of his significant other is an incredible inspiration to individuals living with the ailment. In spite of the fact that the ailments pervasiveness is very little, it is essential for the more extensive open to acknowledge and help individuals living with the confusion.

Communication Process Worksheet Essay

Consider a misconception you have encountered with someone else at work, school, or in a social insurance condition. Compose your answers in passage structure. 1. Quickly portray the misconception, including the setting and the individuals in question. The misconception I encountered was grinding away, when correspondence was gone between me, my director, and the Pathologist. I was advised to do a specific undertaking by the pathologist, and my supervisor had instructed me to return to my work area and accept calls. I had told my administrator that I’m shouldn't be on the telephone, in light of the fact that I’m doing an extraordinary undertaking for the pathologist. The administrator thought I was lying and she needed to go converse with the pathologist that had educated me concerning the uncommon task. It was later discovered that I was to do the venture after lunch when we for the most part don’t get calls. 2. Complete the accompanying table with data from your depicted misjudging. 3. The discernment model in Ch. 2 of Communicating in the Workplace shows that earlier information and encounters consolidate with your mental state to shape your emotional reality. What was your discernment going into the circumstance? How did your impression of the misconception influence the correspondence procedure? My discernment going into the circumstance was that I needed to begin the undertaking immediately and complete it as quickly as time permits. The venture was my top need. After I finish the venture I would return to my work area and proceed with my activity assignments. My view of the misconception influenced the correspondence procedure by not taking care of business when it ought to have been finished. Believing that I needed to jump on the venture immediately I disregarded my every day work errands. Not doing my every day undertakings would bring about missed significant calls and deferred assignments. With the misconception I would have an inappropriate assignment done at an inappropriate occasions creating accident and turmoil. With missed calls there would be missed demands, concerns, and requests from our customers. The activity would of not run easily that day. In the event that correspondence was comprehended I would of finished my day by day work errands, at that point go o n to completing the venture. 4. In the wake of considering your misconception and breaking down it with what you have realized for the current week, what did you find out about the correspondence procedure? What I found out about correspondence forms is the reality how a message is encoded or decoded to the sender and to the recipient, The manner in which the correspondence procedure works out relies upon how well the message is sent to the collector. Reference Cheesebro, T., O’Connor, L., and Rios, F. (2010). Conveying in the work environment. Upper Saddle River, NJ: Prentice Hall.

The Effect Of Product Placement In Movies - Free Essay Example

CHAPTER II: Literature Review Product placement Product placement in movies is no new phenomenon as Lehu (2007), describes product placement as à ¢Ã¢â€š ¬Ã…“the location or more accurately the integration of a product or a brand into a film or televised series.à ¢Ã¢â€š ¬? This form of advertising has been around for sometime although its not traditional advertising it speaks to an audience in a different form of communication which is either in your face or subliminal messages. Product placement comes in a number of different forms including visual, audio and a combination of the two combined. Visual product placement Is a visual representation of a brand in a movie, This includes strategically positioning a brand in the background or being used by the actor of a scene, displaying a billboard or some other form of visual advertisement in a scene, and any other visual representation of a brand-name product à ¢Ã¢â€š ¬Ã…“without any relevant message or sounds on the audio track which draw attention to the productà ¢Ã¢â€š ¬? ( Gupta Lord, 1998). An example of this is Daniel Craig using a Sony Vaio in the movie Casino Royal (2006). See Appendix A. Audio representation of a brand can be the mention of the product in script but not necessarily shown on screen for example the movie Wall Street (1987) where Martin Sheenà ¢Ã¢â€š ¬Ã¢â€ž ¢s character says to a server, à ¢Ã¢â€š ¬Ã…“Get this kid a Molson Lightà ¢Ã¢â€š ¬? (Gupta Lord, 1998). In combining these two formats Gupta and Lord (1998) defines audio-visual placement as the visual appearance of a brand with a verbal mention of the brand name or a à ¢Ã¢â€š ¬Ã…“brand- relevant messageà ¢Ã¢â€š ¬? for example à ¢Ã¢â€š ¬Ã…“The Bellagio Hotel in Las Vegas is seen and talked about in the movie Oceans elevenà ¢Ã¢â€š ¬? (2001) (Lehu 2007). Product placement, as a marketing tool, has many advantages due to its captive audience, the social nature that it is being viewed in and the lack of clutter, such as other advertisements (Dunnett Hoek, 1996). This form of communication is described as being an effective technique as Jhonson (2009) explains à ¢Ã¢â€š ¬Ã…“For subliminal suggestion to be effective an individual must be relaxed and open to suggestion. The subconscious mind is more open to suggestion when a person is relaxed.à ¢Ã¢â€š ¬? This practice has not gone without controversy, however, as its use is often debated by moviegoers and media experts. While some moviegoers feel that the use of product placement enhances a film by adding to its realism (Govani 1999). Others see the practice as an invasive one that sews itself a new seam in the blanket of brands that covers a strong consumer-based society (Phillips Purdie 1993). Some supporters of the practice argue that product placement allows them to relate to the characters (DeLorme, Reid, Zimmer, 1999) Product placement strategy Strategy Dates back a few decades, in an example where Joan Crawford is drinking Jack Daniels whisky in the 1945 production Mildred pierce (Wasko 1995). Back in these earlier times product placement was a casual affair, property masters would contact a local Jack Daniels distributer asking for the product to be used in the film. Today the product placement is more deliberate and sophisticated, Divisions dedicated to paying to have their goods inserted strategically into movies are of the norm for large corporations this is to gain access to what is seen as a glamorous medium with a relatively captive audience. Coca-Cola and Pepsi are amongst a number of companies who have formed in house divisions dedicated directly to product placement or Hollywood advertising (Wasko 1995). The belief of companies associated with product placement is that if a movie grosses $50 million, the advertiser has reached an audience of 13.7 million in theatre viewers, assuming this the movie will likely sell in DVDà ¢Ã¢â€š ¬Ã¢â€ž ¢Sà ¢Ã¢â€š ¬Ã¢â€ž ¢/Videos adding additional impressions per placement along with celebrity credibility bought by the use of the product. (Wasko 1995). Kardes (2008) adds to the argument by stating that à ¢Ã¢â€š ¬Ã…“When a brand is shown in a movie it is definitely seen but a broadcast commercial can be skipped via the fast forward button on a DVR.à ¢Ã¢â€š ¬? However narrative coherence can be disrupted by strategies used to market products. Music videos related to films is used as an example The promotion of some features is helped by the use of videos featuring music from the film, examples include Flashdance (1983) , Footloose (1984), Purple Rain (1984), staying alive (1983) and The Bodyguard (1992) (King 2002). In these films the excess creat ed by the conjunction of music and image creates a module separate from the narrative, working against the sequential structuring of the film. Product placement within the Hollywood film industry Product placement increased dramatically since the appearance of Reeseà ¢Ã¢â€š ¬Ã¢â€ž ¢s Pieces in the 1982 Movie E.T: The Extra-Terrestrial caused the sales of the product to increase by 68%. (Balasubramanian et al 2006). Today product placement in movies is highly noticeable. In the film Minority Report (2002) at least 15 brands where placed, including Nokia, Pepsi and Lexus. In Die Another Day (2002) there were cameos from Jaguar, Aston Martin and Thunderbird, which are all owned by the Ford motor group (Jobber 2004). However alongside soft drinks one of the most common products placed in movies are cars. BMW invested  £20 million on the placement of its Z3 roadster within the movie Goldeneye (1995) and the use of other advertising media to support the placement and create awareness (Fill 2005) Gupta and lord (1998) focus on studies concerning recall of brands placed within movies that have been undertaken; they found that prominent placements achieved higher levels of recall. Morton and Friedman (2002) mention that any contact with a brand in a film will help influence purchasing decisions. It is argued by Joachimsthaler and Aker (1997) that visibility of brands are underestimated as it signals leadership, quality and success, people like to know brands even if they have never used them. This appears to indicate that the primary benefit of placement in movies is the increase of brand recognition. Consumer behaviour à ¢Ã¢â€š ¬Ã…“Consumer behaviour is the study of individuals, groups or organisations and the process they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.à ¢Ã¢â€š ¬? (Sharma, A. 2006). The study of consumer behaviour helps organisations improve their marketing strategies by understanding the psychology behind consumer thoughts, feelings and by understanding his or her environment all which have an effect on the action towards a brand or product. Tyagi and Kumar (2004) state that there is a relationship between consumer behaviour and his attitudes, communication with him and how to motivate him. Family, social and cultural dimensions of consumer behaviour have a role to play. à ¢Ã¢â€š ¬Ã…“Product placement isnà ¢Ã¢â€š ¬Ã¢â€ž ¢t about sales ità ¢Ã¢â€š ¬Ã¢â€ž ¢s about brand awareness claims expert Samuel Turcotte.à ¢Ã¢â€š ¬? (Galician 2004). Whilst awareness may be generated attitudes and perception also start to form towards the brand. Attitude formation can be on the bases of cognitive responses to stimuli or information of other sources; cognitive thoughts are responses we have to a communication. Positive thoughts will generally have a positive affect on attitudes whereas negative thoughts will have negative attitude formation (Hoyer Macinnis, 2008). Age has another implication on attitudes and perceptions of product placement. In their 1999 study, DeLorme, Reid, and Zimmer interviewed younger audiences (aged 18-21) and older audiences (aged 35-48) in a bid to compare different views on product placement. A number of focus groups resulted in the finding of distinct and diverse perspectives among many of the study samples. According to their research, (DeLorme, Reid, and Zimmer 1999) found that older audiences generally perceive product placements as implications of a changing society and the current use of product placement was an indication of a major cultural shift, according to the study older moviegoers à ¢Ã¢â€š ¬Ã…“associated brand props with feelings of insecurity, frustration, and fear of changeà ¢Ã¢â€š ¬? (DeLorme, Reid, Zimmer, 1999, p.24) various examples of such feelings were provided. On the other hand younger moviegoers perceive product placement as à ¢Ã¢â€š ¬Ã…“Associated with an invitation to cultural belon ging and feelings of emotional security.à ¢Ã¢â€š ¬? (DeLorme, Reid, Zimmer, 1999, p. 28) The younger generation grew up in a consumer-based society that is bombarded with advertisements and other promotional items, the younger generation does not generally place a heavy emphasis on product placements. However viewers are generally positive about the placement of product in movies. GÃÆ' ¼nnemann (2008) explains that à ¢Ã¢â€š ¬Ã…“product placement for the automobile industry can positively affect consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s perception of certain automobile brands image as a purchasing factor.à ¢Ã¢â€š ¬? He also looked at preference of product placement over advertising for automobiles, which showed European consumers have greater preference of product placement than their American and Asian counterparts where as American consumers on the other hand are the strongest proponents of product placement being more authentic than advertising, whilst Asian consumers have the lowest value in both categories. A study by Nebenzahl, Secunda (1993) on the attitude of film audiences showed that the majority of those interviewed preferred product placement over other forms of promotions because it was unobtrusively integrated into the film. The small minority who object are on ethical grounds. à ¢Ã¢â€š ¬Ã…“They perceive product placement as a clandestine approach which deludes the consumer and they believe this practice should be forbidden.à ¢Ã¢â€š ¬? (Pattyn, 2000). Brand Association: Contexts and Celebrities Williams (2004) shows that placements are contextually integrated and therefore are non-invasive, placement are therefore seen as an experience rather than an advertisement. Contextual integration can be achieved by product placement through character development and plot advancement in films, and product placement can also offer the chance of celebrity endorsement. Nelson and McLeod (2005) show that the credibility of an advertisement depends on the sources credibility; differing views on differing sources can alter the way in which a brand is perceived. The use of celebrities has the ability to influence the source credibility of a brand (Sawyer 2006). This can be achieved by tapping into the celebrityà ¢Ã¢â€š ¬Ã¢â€ž ¢s à ¢Ã¢â€š ¬Ã‹Å"equityà ¢Ã¢â€š ¬Ã¢â€ž ¢ (Zyman 2002). Such use of celebrities or actors enables their personality to à ¢Ã¢â€š ¬Ã‹Å"rub offà ¢Ã¢â€š ¬Ã¢â€ž ¢ on the product. (Rust and Varki 1996). This will have the effect of enhancing the brand personality. The us e of a highly credible and recognised person can therefore influence levels of expertise and trust worthiness. Ohanian (1991) found that the perceived expertise of celebrityà ¢Ã¢â€š ¬Ã¢â€ž ¢s actually increased purchase intentions, even though the celebrity may have no actual knowledge of the product. It appears here that the product placement allows the attractiveness of a brand to be increased through association with a particular individual, even if that individual would have little actual knowledge or expertise in relation to the product or brand. Ethicality behind product placement Gupta and Gould (1997) define ethically-charged products (or à ¢Ã¢â€š ¬Ã…“emotionally charged productsà ¢Ã¢â€š ¬?) as à ¢Ã¢â€š ¬Ã…“products which especially arouse ethical concern and differences across consumers regarding their marketing and consumptionà ¢Ã¢â€š ¬? the practice of product placement is sometimes referred to as unethical since audiences are rarely informed that they are watching paid advertising when they presume they are watching creative programming à ¢Ã¢â€š ¬Ã…“playing on peoples susceptibilityà ¢Ã¢â€š ¬? (Plaisance 2009). The common ethical concern in many articles is the notion that product placement constitutes a form of subliminal advertising, since products are integrated into films, but no disclaimer is present that warns the viewer of any form of advertising in the film (Gupta Gould, 1997; Snyder, 1992; Nebenzahl Secunda,1993). The practice of product placement could be described as misleading as advertiserà ¢Ã¢â€š ¬Ã¢â€ž ¢s interest and intention to influence the viewer may be concealed behind something else, in the case of movies, the context of the story. Among the most controversial subjects, however, is the use of ethically-charged products in film. The most common discussed are the use of cigarettes, alcohol, and guns, this due to the potentially harmful implications their exposure can have on someone. A 1997 study shows some individualsà ¢Ã¢â€š ¬Ã¢â€ž ¢ impressions of such placements in films. The study measures undergraduate college studentsà ¢Ã¢â€š ¬Ã¢â€ž ¢ views regarding the acceptability of placing cigarettes, alcohol, and guns in movies. Results indicate that the acceptability of cigarettes, alcohol, and guns are 41.3%, 60.3%, and 38.7%, respectively (Gupta Gould, 1997). There is much concern over cigarette brandsà ¢Ã¢â€š ¬Ã¢â€ž ¢ being placed in movies, a common argument cites a mandate made and enforced by the United States Surgeon General. It requires that all cigarette ads feature a health warning, making known the productsà ¢Ã¢â€š ¬Ã¢â€ž ¢ potential hazards to the viewer. Surgeon General health warnings, however, are not found on films that feature these placements (Basil, 1997). Another common concern is that the use of these products will encourage the movieà ¢Ã¢â€š ¬Ã¢â€ž ¢s viewers to adopt smoking as a habit. (Basil 1997) and Everett, Schnuth, and Tribble (1998) cite Social Cognitive Theory in their respective articles. This states that through observation we learn a lot. Since moviegoers are actors smoking cigarettes (and in some cases adopting specific brands), and since this is usually portrayed in movies as glamorous the moviegoers may possibly be drawn to the habit (Basil,1997; Everett, Schnuth, Tribble, 1998). Research objectives Investigate attitudes, perceptions and beliefs of viewers towards products and brands after exposure to product placement in movies. Analyse viewers opinions on the ethical issues of product placement in movies. Examine the role of products in movies as a strategic marketing tool. CHAPTER III: Methodology This chapter refines and justifies the methodology deployed in this study. The process for gathering data focused more on that of a qualitative strategy however a quantitative means was also implemented, with the focus on consumer research and understanding consumer thoughts and feelings. The research identified issues such as why consumers have the attitude or perception towards a product or brand which they have experienced through viewing product placement in movies, underlining issues such as acknowledgement, deciphering the message, and even perceptions and attitudes that are based on emotional and cultural feelings à ¢Ã¢â€š ¬Ã…“sometimes we have a favourable attitude toward an offering simply because it feels good or seems rightà ¢Ã¢â€š ¬? (Hoyer Macinnis 2008). The quantitative approach was in the form of a questionnaire distributed to 18-25 year olds, the questionnaires allowed data from the focus groups to be tested and extended by from input from a wider range of participents, results are discussed in chapter 4. Qualitative approach à ¢Ã¢â€š ¬Ã¢â‚¬Å" Focus groups Focus groups are a form of group interviewing that allows data to be generated through the benefit of communication between research participants (Pope Mays). The qualitative approach was incorporated because of its ability to capitalise on group interaction that provided distinctive types of data. This study is based on consumer attitude and perceptions towards products placement and arising ethical issues, therefore it is only suited that this approach was used as it allows for deeper discussion to take place with point of views coming across from different backgrounds and cultural values and group norms are emphasised. using a qualitative focus groups would produce a greater depth of information rather than just relying on the questionaire with pre-determined responses The two focus groups were used to achieve the following: Investigate attitudes, perceptions and beliefs of viewers towards products and brands after exposure to product placement in movies. Analyse viewers opinions on the ethical issues of product placement in movies. Participants Two focus groups were conducted in an attempt to gather data on consumer attitudes and perceptions and the other on a discussion around ethics. Both focus groups followed the same procedure however groups were split into two, Group A and Group B. This was done to ensure that every subject got the chance to participate and wasnà ¢Ã¢â€š ¬Ã¢â€ž ¢t overshadowed by the over enthusiastic; small groups offer more of an opportunity for people to talk and are more practical to set up and manage (Litosseliti 2003). 6 individuals were selected for each group, Participants from Both Group A and B were selected on the bases of being from different cultural backgrounds and being socially connected. This is because it is important to understand that cultural backgrounds can have an effect on opinions, and it maximises the possibility of exploring the subject from different perspectives (Kitzinger 1995 cited in Litosseliti 2003 P4). It was important for participants to be socially connected to ensu re good group dynamics, this helped the participants be more comfortable and open towards discussion. The selection criteria was18-25 male and females, Gupta and Gould (1997) noted that many products à ¢Ã¢â€š ¬Ã…“possess gender identificationsà ¢Ã¢â€š ¬? (p.39). The researchers hypothesized that males generate more favourable responses to products that are depicted as possessing masculine qualities. Therefore the ratio of male to female will be 50:50. This will allow data to be gathered and discussed from both point of views. The advantages of focus groups as shown by Patton (1990) are the checking that takes place within the group that eliminates false views and it is easy to establish consistent views. Group A focused on discussion and questions targeted towards viewers attitudes and perceptions whilst Group B was a discussion on ethical issues. Both groups were shown two movies in one sitting this was time efficient as opposed to showing both movies twice. The movies shown were Iron Man 2 (2010) and Transformers (2007), the movies were chosen for the large amount of products placed with over 45 placements in each movie. The movies were shown in whole as opposed to clips containing products placed, this was to show the product placements in the context of the movie rather than showing clips where the products were dominant. Showing clips of the movie where products were dominant would have emphasised on the product this could have misrepresent the findings as the goal was to evaluate them within the who le movie experience. At the end of both movies the discussion commenced on consumer attitudes and perceptions with Group A, followed by the discussion with Group B on ethical issues. Participents were encouraged to use product placement in other movies as well as the two shown as examples for discussion if they could recall them and the discussion was not based entirely on the movies shown. This allowed participents to discuss product placement that may have been potryaed in a different fashion for example: the use of different actors, characters or setting. It was taken into consideration that the time difference between conducted Group A and B could have an impact on the level of debate given that Group B had to wait, however all participants were University students on the same campus and the study was conducted on University grounds giving the other group time to go elsewhere and continue with other activities whilst they waited. There were a set number of questions used for each focus group and Each individual was required to participate and provide some input to increase the depth of discussion. A simple format of question then discussion was used, questions that arose from discussion would keep the conversation flowing. Conversation flowed freely in order to discover what the subjects found to be interesting and to explore wider attitudes but conversation was re-directed by the moderator when it was felt to be unproductive or pointless (Bryman 2004). It was made clear to participants prior to the discussion that there was no right or wrong answer in an effort to remove social desirability, what the respondent thinks they should say rather than feel (Black 1999). Both discussions were recorded using a CD recorder and were later analysed with key points noted for each discussion. A full play by play transcription was not practical due to the large amount of dialogue and it is felt that a full transcript woul d have broken up narrative flow, however a shorter version of the transcript highlighting key points and questions asked is available in the appendix (())))) by noting key points only it is felt that analysing content is much easier, Bryman (2001) claims that transcribing and coding leads to a loss of context. Quantitative research Questionnaires Questionnaires allow the participant to respond to a set number of questions, questions can be open ended or closed ended, and for the purpose of this particular research aspect closed ended questions were used. A closed ended question is amicable when the dimensions of a variable have been diagnosed. Closed ended questions expose participants to the same response categories and allow standardized quantitative statistical analysis (Johnson Christensen 2010). The purpose of the questionnaire was to expand further on the data that was concluded from the focus groups (this will be discussed further in chapter 4). The questionaires focused on getting participant responses for the purpose of à ¢Ã¢â€š ¬Ã‹Å"conformatory researchà ¢Ã¢â€š ¬Ã¢â€ž ¢ (Johnson Christensen 2010) in which specific data from the focus groups was tested. This gave the results more creadability and the questionnaire would allow the study to benefit from areas of investigation that the focus groups may have failed to answer or provide enough information on. 100 questionnaires were distributed around university campuses as this was the most convienent location to find participents that meet the 18-25 demographic, however it was guaranteed that that all participents would be of the age 15 questions were composed and pre, the questionnaire can be viewed in the appendix (p)))) One to one interviews Interviews will aim to meet objective The research method that will be used here is one to one interviews with either product placement agencies or companies such as Sony. These interviews will be telephone based as availability to meet face to face with businesses is a little tricky given the time frame. Given the tendency for businesses to turn down students the agency or business that is to be selected will depend on the rate at which each representative replies. The Interviews will allow these companies to convey product placement from a strategic point of view and explain the practice from their own situation, perspective and in their own words. The interviews are based on not only conversation of product placement but with an aim to generate responses from the interviewee on intended consumer behaviour. The procedure will be to follow a script for the interview investigation which can be outlined by characterising a methodological awareness of questions, a focus on the dynamics of interaction between interviewer and interviewee, and also critical attention to what is said. CHAPTER IV: Results, analysis and discussion Introduction This chapter will focus on presenting and discussing the findings from the research conducted. Due to the large amount of field work that was employed for the purpose of the study, results from both the focus groups and the questionnaires will be compared and contrasted leading to the denouement of the findings. Analysis will be based on the most pertinent data that was found. qualitative researchers needs to communicate the findings in an honest and systematic manner, disseminating the richness of the findings and hence the experience of the researchers. (Easterby-Smith et al. 2002). Discussion has been categorised in three sections, each section will address the research objectives of this study and how the findings have helped in achieving those objectives. Attitudes and perceptions towards product placement will be analysed and discussed first highlighting the points that were extracted from both quantitative and qualitative research, followed by the discussion on ethical issues towards product placement practice. Finally the interview with the industry specialist will be discussed, analysing the role of product placement in moves as a strategic marketing tool. The data that formed this discussion can be viewed in the appendix ( ) Consumer attitudes and perceptions The first area of study was the attitudes and perceptions of viewers between the ages of 18-25 towards product placement in Hollywood movies and the products or brands that are being placed. Brand recall The first focus group identified that it was hard to recall a lot of the products that were placed within the movies. It was felt that this is because of the large amount of placements in the movies to begin with. participants claimed that they could only recall the placements that were dominant and showed a stronger on screen presence than other brands or products. Amongst the placements that were most effective were car brands, it was made clear that cars were amongst the top to be noticed because its repetition in the movies made it a strong focus of the overall viewing experience. The most noticeable examples were Audi in Iron Man 2 and Cadillac in Transformers. brands in other movies were also identified as being memorable such as Toyota In fast and furious and Aston Martin in Die Another Day. Brands that somehow were incorporated into the story of the movie had greater recognition; this is because they stood out more. As mentioned in chapter 2, prominent placements achieve high er levels of recall in movies (Gupta and lord 1998). Other placements that were regarded as being effective in terms of prominence were those that had audio presence as well as physical, Oracle and Vanity Affair from Iron Man 2 where amongst the ones that were recalled. Participants revealed that the audio presence and physical presence (placement being used) generated more attention as opposed to having a brand name in the foreground. A combined 66%percent of the respondents to the questionnaire that was carried out following the focus group agreed that products stand out more when a character uses or mentions the product/brand (see table.1). Whilst the recall of a brand is an important factor in how effective the placement is, the pace or complexity of the movie can cause a distraction from the placements. The focus group suggested that some of the placements were lost due to the pace of the movies shown. One participant commented that placements in the background of slower paced movies were more effective than those placed in action movies or those with a faster pace. It was later commented that products placed within faster paced movies needed to be emphasised on more to be noticed. It therefore appears that the genre of the movie will have an effect on the product placement with in it. The research suggests that viewers will have difficulty to recall brands/products that are placed in the background or foreground of a fast past movie. However if a product is used or mentioned by a character then this increases the chances of the viewer recall. On the other hand placements within slower paced movies are easier to recal l increasing brand awareness. This indicates that positioning of the product is a valuable consideration when the goal is to increase awareness Attitude product placement The overall suggestion from this study in regards to attitudes towards product placement within the movie is that the group members strongly appreciated the presence of products within movies. The research suggests that viewers acceptability of product placement within movies is on the basis that it enhances the realism of the movie by combining products that are seen on a daily bases. One example of this found in the Movie Iron Man 2 with the insertion of CNN and Larry King, the focus group agreed that these placements gave them the feeling that the event of the movie was taking place in our world as appose to a fantasy setting. They felt that these types of placements amplified the movies realism. The group compared the differences between having placements in movie to not having any. The findings suggested that having no product placement or having fictitious products in a movie reflected on the setting of the movie, it would create a fantasy world for viewers which was fine if it was a movie in the category of Lord of the Rings or Avatar. Williams (2004) suggested that product placements are contextually integrated into movies. Therefore It is important to note that placements are deemed to be acceptable by viewers because of the reflection these products have on real life. In the survey questionnaire that was carried out, a combined 63 out of 100 respondents agreed and strongly agreed that placements add to the realism of the movie (see table.2). TABLE 2: Viewers opinion on products adding realism to movies This confirms the findings from the focus group; however there are a large number of respondents that validate that they disagree with the statement. It is mentioned in the literature that some see product placement practice as an invasive one that sews itself a new seam in the blanket of brands that covers a strong consumer-based society (Phillips Purdie 1993). This is one suggestion as to why respondents to the survey questions may have disagreed. It could be argued that some viewers find placements invasive. however the findings from the focus group indicates that whilst placements add realism, the ones that appear without contributing to the story line or are emphasised in a way that seems to be out of context in regards to the movie can be described as annoying or blatant advertising. The views of the group were not that this was invasive but more or on the line of à ¢Ã¢â€š ¬Ã‹Å"annoyingà ¢Ã¢â€š ¬Ã¢â€ž ¢. Examples that were noticeable were the Panasonic placement in Transform ers. In a scene that was devoted to show a Branded memory chip, the character tilts the product towards the camera revealing the brand name. It was suggested that this had no association to the story line nor was it placed to emphasis realism; one participant described it as being à ¢Ã¢â€š ¬Ã‹Å"an obvious plugà ¢Ã¢â€š ¬Ã¢â€ž ¢. The common theme was the emphasis on the annoyance of pushy advertising, this research commends Balsubramanian et al (2006) who suggested that blatant placements have the ability to irritate. Therefore if product placement is to appear, the product needs to contribute to the content of the movie in order to generate positive attitudes and acceptability from the viewers. But it is important to distinguish between attitudes towards product placement practice (discussed here) and attitudes towards the brands being placed. This leads us to the next area of this study. Attitudes and perception towards brands In the previous paragraph we discussed the attitudes towards product placement; we will now discuss viewer attitudes and perceptions towards the product/brands that are placed. A common theme that was identified from the focus group discussion was that viewers did not generate a positive or negative attitude towards a product or brand because of the way it was placed in the movie. The findings from this study suggest that whilst awareness was created there was little change in attitudes towards the brands that were placed. one viewer generated a positive attitude towards the use of the Everlast in Iron Man 2 in a scene where Robert Downey Jr is boxing whilst exhibiting the branded clothing. The viewer associated with the brand being an athlete herself, she revealed that the character slightly altered her perceptions of the brand because they shared similar interests. This can relate back to the discussion on placements aiding realism. By placing products in the context of the story it would appear that product placement can be targeted to specific audiences as a means of creating brand awareness. Another example was the recall of The Dodge Charger in fast a nd furious one participant claimed that à ¢Ã¢â€š ¬Ã‹Å"Vin Dieselà ¢Ã¢â€š ¬Ã¢â€ž ¢s character made the car look coolà ¢Ã¢â€š ¬Ã¢â€ž ¢. Whilst it was made clear that this wouldnà ¢Ã¢â€š ¬Ã¢â€ž ¢t directly affect purchase behaviour, it did alter the perception towards the brand. It would appear that different attitudes and perception were on the basis of personal experience, preference and interest towards a brand or character and not to the consistency or the way the product is placed. This is an important factor to consider in effective product placement, considering that the primary objective is to increase awareness. careful thinking is required in creating placements that viewers have a personal preference towards, however this is a difficult task given that each individuals thinking process is different. Results from the survey questionnaire confirm this statement, respondents exhibited mixed opinions when prompted with the following two statements The character or actor using the product has a positive effect on my perceptions of that product. If I have a bad experience with a product I will generally have a negative attitude towards the product regardless of how it is placed in a movie. The research indicates that there was a clash of opinions with a combined. A consideration to the different cultures and social backgrounds must be taken into account and whilst the focus group was cultraly diverse, opinions were still based on a small number of participents compared to the large number covered by the survey questionaire. The findings indicate that the magnitude of this type of study is extremely large. the psycology of the consumer in regards to brand attitudes and perceptions will differ and will depend on the different experiences of the individuals as explained earlier. It is apparent that although placements witin movies do create awarenss attitudes are shaped by personal desires and preferences rather than the placements themselves. Therefore it can be said that advertising messages outside of those appearing in films and affects the ability of product placements to influence brand attitudes and perceptions Ethicality issues This area of the study aims to discuss the ethicality issues that 18-25 year olds have concerning product placement in movies. This is categorised in two sections, first is the acceptance of subliminal messages that product placement in movies brings and the second is the ethically charged products. Subliminal theory is described by ( ) as the perception of messages through your subconscious or unconscious mind. It is the goal of marketers to target consumers through the subconscious mind, and this is incorporated into movies to alter viewer perceptions. However as discussed in section ( )) the viewer is very conscious to the placements in the movies and therefore is not affected subconsciously by product placements. However one participant from the focus group stated that many of the brands may not have been recalled had it not been for this study. However it must also be taken into to consideration that majority of the group was educated towards the practice of product placement. The group identified that they understood that the placements are paid messages designed to target consumers within the movie experience. Participants didnà ¢Ã¢â€š ¬Ã¢â€ž ¢t really classify the placements as subliminal messages, as it was earlier discussed that viewersà ¢Ã¢â€š ¬Ã¢â€ž ¢ acceptability of the placements was on the basis of them adding realism. It was clear to participants that this was advertising and therefore was deemed to be considered on par with other commercials in everyday life. Participants declared that if product placements in movies were subliminal messages than they would not be aware of the principles that were involved which would lead to an attitude or behavioural change. However it was distinguished in section (()) that there was little changes in attitudes and behaviour and any change that were present was due to traits and preferences. This then debates the statement made by ( ) that subliminal stimuli allows advertisers to penetrate the viewerà ¢Ã¢â€š ¬Ã¢â€ž ¢s defence without their awareness. the survey questionnaire would add further creadability to this research as seen in Table 5 Do you think Product placement in movies is unethical because we are being shown commercials within the context of the movie? Table 5: opinions on product placement as a commercial in movies. It is clear that respondants agreed with the focus group, it is suggested that this is because younger veiwers are more open to media the viewing of product placement fits more into the category of à ¢Ã¢â€š ¬Ã‹Å"experiential consumptionà ¢Ã¢â€š ¬Ã¢â€ž ¢ rather than à ¢Ã¢â€š ¬Ã‹Å"entertainment marketingà ¢Ã¢â€š ¬Ã¢â€ž ¢ (Hackley and Tiwsakul 2006). Viewers experience the brands as part of the movie and therefore would fit into this category.

Quarter Wit, Quarter Wisdom Using the Deviation Method for Weighted Averages

We have discussed how to use the deviation method  to find the arithmetic mean of numbers. It is very useful in cases where the numbers are huge, as it considerably brings down the calculation time. The same method can be applied to weighted averages, as well. Let’s look at  an example very similar to the one we examined  when we were working on deviations in the case of arithmetic means: What is the average of 452, 452, 453, 460, 467, 480, 499,   499, 504? What would you say the average is here?  Perhaps, around 470? Shortfall: We have two 452s 452 is 18 less than 470. 453 is 17 less than 470. 460 is 10 less than 470. 467 is 3 less than 470. Overall, the numbers less than 470 are (2*18) + 17 + 10 + 3 = 66 less than 470. Excess: 480 is 10 more than 470. We have two 499s 499 is 29 more than 470. 504 is 34 more than 470. Overall, the numbers more than 470 are 10 + (2*29) + 34 = 102 more than 470. The shortfall is not balanced by the excess; there is an excess of 102-66 = 36. So what is the average? If we assume that the average of these 9 numbers is 470, there will be an excess of 36. We need to distribute this excess evenly among all of the numbers, and hence, the average will increase by 36/9 = 4. Therefore, the required mean is 470 + 4 = 474.  (If we had assumed the mean to be 474, the shortfall would have balanced the excess.) This method is used in exactly the same way when we have a simple average as when we have  a weighted average.  The reason we are reviewing it is that it can be very handy in weighted average questions involving more than two quantities. We often deal with questions on weighted averages involving two quantities using the scale method. Let’s see how to use the deviation method for more than 2 quantities on an official GMAT question: Three grades of milk are 1 percent, 2 percent and 3 percent fat by volume. If x gallons of the 1 percent grade, y gallons of the 2 percent grade, and z gallons of the 3 percent grade are mixed to give x+y+z gallons of a 1.5 percent grade, what is x in terms of y and z? (A) y + 3z (B) (y +z) / 4 (C) 2y + 3z (D) 3y + z (E) 3y + 4.5z Grade 1 milk contains 1% fat.  Grade 2   milk contains 2% fat.  Grade 3 milk contains 3% fat.  The mixture of all three contains 1.5% fat. So, grade 1 milk provides the shortfall and grades 2 and 3 milk provide the excess. Shortfall = x*(1.5 1) Excess = y*(2 1.5) + z*(3 1.5) Since 1.5 is the actual average, the shortfall = the excess. x*(1.5 1) = y*(2 1.5) + z*(3 1.5) x/2 = y/2 + 3z/2 x = y + 3z And there you have it the answer is A. We easily used deviations here to arrive at the relation. It’s good to have this method useful for both simple averages and weighted averages in your GMAT toolkit. Getting ready to take the GMAT? We have  free online GMAT seminars  running all the time. And, be sure to follow us on  Facebook,  YouTube,  Google+, and  Twitter! Karishma, a Computer Engineer with a keen interest in alternative Mathematical approaches, has mentored students in the continents of Asia, Europe and North America. She teaches the  GMAT  for Veritas Prep and regularly participates in content development projects such as  this blog!

Biography Of John Calvin s Life - 1591 Words

Calvinism John Calvin was born in Noyon, France on July 10, 1509. (John Calvin, 2015) According to my readings, Calvin was found to be incredibly intelligent when he was a very young boy. In fact he entered college in Paris, when he was only fourteen! (John Calvin, 2015) I am now 31 and just graduating with my two year degree LOL, I cannot imagine starting at fourteen, but if I could have gotten my Master’s Degree by 18, it may have been worth it! Upon receiving his Masters of Arts Degree, his Father talked him into getting into studying law. (John Calvin, 2015) Well Calvin turned 21, and started studying God’s word. At this point, he really wasn’t interested in pursuing a career in law anymore, although he did receive his Doctorate degree. (John Calvin, 2015) I am guessing he just did it to please his Father, obviously money was not an issue in his life, because a career in the area of law is much more prosperous than a career in religion LOL! Calvin decided his true desire in life was to study and understand the scriptures of the good book. (John Calvin, 2015) He started studying the words in the Bible, and a lightbulb clicked on, â€Å"Hey something is not adding up here, what I am reading here in this book, is not what the Catholic Church is preaching.† He hopped on the bandwagon others that were pushing for the church to â€Å"reform and renew†. (John Calvin, 2015) This was apparently not the best of ideas, and eventually he was persecuted, and he was forced to run away fromShow MoreRelatedThe Renaissance : The Age Of Rebirth1426 Words   |  6 PagesThe Renaissance was from the 1300’s to the 1500’s. It started towards the end of the middle ages and the dark ages. It began after the Crusades when the Crusaders came back. The Renaissance was the age of rebirth. The age that consisted of many wonderful things including trade, art, science, architecture, religion, learning, and inventions. 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